Meet Nicole Normant/ Owner & Chief Designer

Hello! I’m Nicole Normant, founder of ALLURE Home Staging.

Having spent my entire life in the East Bay, growing up between Alameda and Oakland, I’ve always been surrounded by beautiful architecture—especially Alameda’s iconic Victorian homes. Their timeless character, craftsmanship, and unique charm sparked my fascination with real estate at an early age.

I’ve always had an entrepreneurial spirit, and after becoming pregnant with my first child, I decided to pursue my Real Estate Sales License. After earning my license in 2005, I began working alongside an experienced Real Estate Broker in Oakland, where I quickly excelled in a support role that gave me an inside look at every aspect of the business.

When my mentor launched a home staging company, I joined her as a designer. For the next three years, I had the opportunity to help transform homes and see firsthand the impact thoughtful design has on buyers. When she chose to close the staging business to focus exclusively on real estate sales, I returned to supporting agents while continuing to work closely with stagers, contractors, and other industry professionals.

Those years became my education in home staging. I observed every consultation, learned how stagers evaluated homes, recommended improvements, selected paint colors, updated hardware, and prepared properties to make the strongest first impression. I studied contracts, client interactions, and, most importantly, hundreds of beautifully staged homes. I found myself constantly analyzing what worked, what drew buyers in, and how thoughtful design could completely transform a space. In many ways, I became a student of home staging without anyone realizing it.

That passion for design, combined with my entrepreneurial drive and years of real estate experience, inspired me to create ALLURE Home Staging.

Today, my mission is simple: to help real estate professionals showcase every home’s full potential, create lasting first impressions, and maximize value for their clients through intentional, market-driven design.